How advertising saved a newspaper

TBWA’s advertising Campaign to save The Zimbabwean

"We don't believe that information is a luxury, which is why we believe so
strongly in this campaign." - Damon Stapleton, executive creative director of TBWA

I recently found this article that includes a video about how South African Advertising company TBWA came up with a concept to help raise awareness for its neighbour country’s news paper, “The Zimbabwean”. This is after the Zimbabwean has been heavily taxed as one of Mugabe’s last methods to try and make it unattainable for the general Zimbabwean public – as we all know, Mugabe fears nothing more than a newspaper and freedom of speech! Not only does TWBA succeed in their goal to subsides the paper, they also won several awards for this campaign. Very creative and definitely worth a look!!



*AllStars*